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Role Description

Active Minds meets the next generation where they are with the mental health messages they need—and that means meeting them on social media. The Senior Associate, Social Media Content plays a lead role in executing Active Minds’ social media strategy by translating organizational priorities into compelling, platform-native content.

This role is responsible for leading day-to-day content execution, coordinating across teams, and ensuring consistency, quality, and engagement across platforms reaching more than 350,000 followers. The Senior Associate serves as a key bridge between strategy and execution, supporting the Manager, Digital Media & Communications while overseeing and mentoring junior team members.

Qualifications

• Creative and detail-oriented with strong communication skills.
• Strong content creator with an eye for platform-native storytelling and audience engagement.
• Self-starter with a positive attitude who enjoys working proactively and thinking creatively.
• Comfortable balancing creative execution with coordination and oversight responsibilities.
• Collaborative, organized, and confident working across teams.
• Accustomed to working on multiple projects with different deadlines simultaneously.
• Belief that equity and social justice are important and driven to hear, reflect, and act on this belief.
• Passion for youth mental health and digital storytelling.

Requirements

• 2-4 years of professional experience in marketing or communications, including social media.
• Demonstrated experience creating and coordinating social-focused video content.
• Experience supporting or mentoring junior staff and interns.
• Comfortable being a featured face on Active Minds social media channels.
• Familiarity with social media management tools including Canva, Sprout Social, and ClickUp.
• Digital literacy with Microsoft/Google tools and online collaboration platforms.

Benefits

• Initial salary of $65,000 with potential to grow to $92,000 over time.
• Health, Vision and Dental Insurance.
• Paid Vacation and Sick Leave.
• Paid Holidays.
• Company Wide Mental Health Days.
• 401(k) Matching.
• HSA and FSA Options.
• Life Insurance.
• Short Term and Long Term Disability.
• Fully Paid Parental Leave.
• Wellness Reimbursement Program.
• Professional Development Stipends.