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Role Description

Be the Engine Behind Shure’s Dealer Growth and join Shure as our next Sales Development Specialist! The Sales Development Specialist plays a key role in driving lead generation success across Shure’s dealer channel. In this role, you’ll partner closely with premium authorized partners and dealer networks to ensure they are actively generating, qualifying, and pursuing high-quality marketing leads.

You’ll act as the bridge between Shure’s sales, marketing, and merchandising teams and our channel partners, helping them understand which programs deliver the strongest leads and providing ongoing feedback to optimize performance. This role directly supports revenue growth, partner engagement, and the overall effectiveness of our marketing-to-sales pipeline.

This position will be remotely based out of the Northern California area. This person must reside in this market.

Responsibilities

• Work closely with partner engineers to drive technical awareness, Shure brand building, and serve as an onsite Shure resource.
• Execute strategic plans to identify, research, evaluate, and prioritize market leads and opportunities to reach potential customers outside of the current Company revenue stream.
• Execute education programs and presentations with Sales Management and Applications Engineering to increase awareness and understanding of the benefits of Company product categories.
• Support partner sales team as a technical consultant for customer projects.
• Communicate growth opportunities with business leaders.
• Responsible for lead qualification and identifying “sales-ready” prospects.
• Cross-sell and up-sell during the tele-qualification process.
• Anticipate customer needs and overcome competitive sales objections.
• Deliver prepared sales messaging for Shure products/solutions to move potential customers through the buying process.
• Partner with supported sales team to schedule calls with prospective customers and ensure timely and effective handoffs.
• Familiar with the Marketing Plan between Shure and dealer partner/channel.
• Perform other duties as assigned.

Qualifications

• Bachelor’s degree in business or relevant professional field preferred.
• Minimum 2 years of experience as a sales account professional beyond entry level with a comprehensive technical knowledge of audio visual principles and products.
• Market experience in Music Industry, retail, broadcast, integration, and/or production a plus.
• Demonstrates good judgment and exercises judgment within defined procedures and practices.
• Ability to build productive internal and external working relationships.
• Excellent communication and presentation skills.
• Ability to handle multiple assignments.
• Detail-oriented, professional, ambitious, well-organized, and good time management skills.
• Positive attitude, team-oriented, self-starter who can work alone and collaboratively to achieve goals.
• Knowledge of CRM-related applications and marketing automation applications.
• Must be willing to be located in the region or at the location of Shure partner.
• Monthly visits to Niles HQ or other regional Shure offices for training and education.
• Ability to stay current on Shure products, technology, marketplace, and their practical applications, as well as competitive products.
• Applicants must be currently authorized to work in the United States on a full-time basis.

Requirements

• Shure will not sponsor applicants for this position for work visas.

Benefits

• Competitive rewards packages addressing physical, mental, financial, and overall well-being.
• Comprehensive healthcare and mental health plans.
• Retirement savings plans.
• Generous paid time off programs.
• Employee discounts and professional development opportunities.
• Work-life balance initiatives and employee recognition programs.
• Volunteering/community involvement opportunities.