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Role Description

Reddit is looking for a Measurement Lead to help our advertisers succeed on our platform. This role will be an integral part of the Marketing Sciences team, and overall Revenue organization – driving our value proposition to our clients and their partners by continuously testing, learning and improving the power and performance of Reddit as a media platform.

• Daily responsibilities will span advertising measurement execution, measurement strategy, client consultation, vendor relationships, and working closely with Reddit’s sales, product, and product marketing teams.
• Leverage measurement results to drive business growth for our clients - developing benchmarks, media & creative best practices, and refinement/optimization to audience and targeting strategy to improve efficiency and effectiveness.
• Develop and execute mutual learning plans with clients in order to co-develop Reddit best practices.
• Work and consult across a breadth of measurement types including brand lift, conversion/sales lift, multi-touch attribution and media mix modeling.
• Work with measurement vendors and with advertisers’ internal analytics teams to understand methodologies and consult with clients on their impact on Reddit.
• Support our go-to-market teams with your measurement expertise, industry knowledge, and insights.

Qualifications

• 8+ years of experience in advertising or analytics at a research vendor, measurement company, social media platform, media owner, client or agency partner – with at least 1 of those years working in digital advertising.
• Familiarity with attitudinal survey research, offline and online sales/ROI measurement, impression/attribution/conversion tracking, multi-touch attribution (MTA) and media mix modelling (MMM).
• Knowledge of North America Measurement solutions, vendors, and norms.
• A knowledge of experimentation and familiarity with the underlying statistical methods.
• A strong background in the execution, analysis, and presentation of quantitative advertising research.
• Experience working closely with and developing relationships with analytics professionals at advertisers and advertising agencies.
• Experience working with measurement vendors, product management, and product marketing teams to bring new services and capabilities to life at a technology company.
• A working knowledge of advertising technology, including ad serving, targeting, optimization and relevant data flows.
• Exceptional written and oral communication skills – you’re articulate and engaging.

Benefits

• Comprehensive Healthcare Benefits and Income Replacement Programs.
• 401k with Employer Match.
• Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support.
• Family Planning Support.
• Gender-Affirming Care.
• Mental Health & Coaching Benefits.
• Flexible Vacation & Paid Volunteer Time Off.
• Generous Paid Parental Leave.