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Role Description

The goal here is to find a team member that can actually produce and can do what their resume shows. HubSpot proficiency is a MUST and ability to problem solve and be proactive in their approaches and work ethic. Precision and detail is a MUST. Big picture thinking and provide review insights. We're not looking for a traditional marketer — we're looking for a builder. Someone who thrives in ambiguity, sees opportunity in complexity, and wants to help shape a new category. You should be curious, gritty, and energized by helping operators rethink how they make decisions. You’ll work directly with the CEO, collaborate across teams, and have the runway to make a massive impact.

We are seeking a strategic, creative, and hands-on Marketing Manager to lead our marketing function, drive growth, and shape the future of our brand.

• Develop and lead the company comprehensive marketing strategy aligned with company goals and revenue targets
• Drive demand generation initiatives to support client acquisition, expansion, and retention
• Own all brand positioning, messaging, and content strategy to ensure alignment with our core differentiators and market leadership
• Collaborate with sales leadership to refine and execute the go-to-market (GTM) strategy
• Lead the development of thought leadership, PR, event marketing, and strategic partnerships
• Leverage analytics and insights to continuously optimize campaigns and improve marketing ROI
• Oversee the marketing budget and forecast pipeline impact in collaboration with revenue and executive teams
• Build, manage, and mentor a high-performing marketing team as we scale
• Contribute to product marketing initiatives including launch planning, sales enablement, and market research
• Act as a brand steward across all internal and external touchpoints

Qualifications

• 7+ years of B2B marketing experience, with at least 3 years in a Startup marketing leadership role preferably in SaaS, PropTech, or Real Estate Tech
• Proven experience designing and executing successful demand generation campaigns
• Deep understanding of branding, positioning, content strategy, and storytelling
• Strong familiarity with AI marketing automation tools, HubSpot CRM systems, SEO/SEM, and digital analytics
• Demonstrated ability to manage cross-functional projects, timelines, and teams
• Excellent communication, copywriting, and presentation skills
• Strategic thinker with the ability to execute in a fast-paced, evolving environment
• Multifamily industry knowledge is a strong plus
• Comfort and fluency with AI tools, marketing ops tech stacks, and modern growth tactics