• Own the Demand Engine • Design, execute, and optimize multi-channel demand generation programs (paid media, content syndication, ABM, email, events, webinars) that deliver measurable pipeline impact • Build and manage the marketing funnel from MQL through SQL, working closely with Sales to ensure seamless handoffs and feedback loops • Develop audience segmentation strategies across our key personas: technical developers ("Dev Dorothy"), media operators ("Media Meredith"), and business decision-makers ("Biz Brad") • Drive Pipeline Mathematics • Set and hit quarterly pipeline generation targets tied to revenue goals • Build attribution models and reporting dashboards that connect marketing activity to closed-won revenue • Continuously test and iterate: A/B testing creative, channels, messaging, and targeting to improve conversion at every stage • Scale Our Enterprise Motion • Partner with Enterprise Marketing to develop account-based programs targeting strategic accounts • Create integrated campaign strategies that span digital, field events, and partner co-marketing • Work with Product Marketing to translate technical capabilities into compelling value propositions for each vertical • Build the Foundation • Establish scalable processes, playbooks, and infrastructure for demand generation as we grow • Manage relationships with agencies, vendors, and technology partners (HubSpot, LinkedIn, Google, etc.) • Collaborate with Marketing & Data Operations to ensure clean data, accurate attribution, and actionable insights