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Role Description

We are seeking a strategic and performance-driven Paid Digital Strategist with 3+ years of hands-on experience in pharmaceutical advertising and digital activations. This role is ideal for someone who has worked either in-house or at an agency and is passionate about driving measurable results across corporate and brand campaigns. The ideal candidate is familiar with FDA, FTC and SEC guidelines.

• Plan, execute, and optimize paid digital campaigns across social media platforms (Meta-FB/IG, LinkedIn, X/Twitter), Google Ads, and programmatic channels.
• Collaborate with cross-functional teams including brand, creative, and analytics to ensure campaigns align with strategic goals and regulatory requirements.
• Manage budgets, pacing, and performance metrics to maximize ROI and ensure efficient media spend.
• Develop and present campaign reports, insights, and recommendations to internal stakeholders and clients.
• Stay current on digital trends, platform updates, and pharma advertising regulations (e.g., FDA guidelines).
• Support both corporate reputation and brand-level initiatives, tailoring strategies to different audience segments including HCPs and consumers.

Qualifications

• 3+ years of experience in paid media strategy and execution, specifically within pharma, corporate or brand.
• Proven success managing campaigns on Google Ads, Meta Business Manager, LinkedIn Campaign Manager, and programmatic platforms (e.g., DV360, The Trade Desk).
• Strong understanding of compliance and regulatory nuances in pharmaceutical advertising.
• Experience working in a fast-paced agency or in-house digital team.
• Analytical mindset with proficiency in tools like Google Analytics, Excel, and reporting dashboards.
• Excellent communication and project management skills.
• Experience with A/B testing, audience segmentation, and conversion tracking.
• Google Ads and Meta certifications are a plus.

Requirements

• 3+ years of experience in paid media strategy and execution, specifically within pharma, corporate or brand.
• Proven success managing campaigns on Google Ads, Meta Business Manager, LinkedIn Campaign Manager, and programmatic platforms (e.g., DV360, The Trade Desk).
• Strong understanding of compliance and regulatory nuances in pharmaceutical advertising.
• Experience working in a fast-paced agency or in-house digital team.
• Analytical mindset with proficiency in tools like Google Analytics, Excel, and reporting dashboards.
• Excellent communication and project management skills.
• Experience with A/B testing, audience segmentation, and conversion tracking.
• Google Ads and Meta certifications are a plus.

Company Description

Sam Brown is a full-service, independent healthcare communications agency with over 25 years of experience supporting life sciences companies. We specialize in strategic communications for biotech, pharmaceutical, and medical device clients, delivering smart strategy, creative solutions, and outstanding client service. Now part of Blue Matter Consulting, we continue to expand our impact across the healthcare continuum—from early-stage innovation to product launch and commercialization.