Brand Manager
Location
United States
Posted
4 days ago
Salary
$115K - $150K / year
Seniority
Lead
Job Description
- 401(k)
- 401(k) matching
- Bonus based on performance
- Paid time off
- Lead end-to-end project management for integrated brand campaigns across digital, social, PR, experiential, and retail channels
- Coordinate cross-functional teams to ensure seamless execution and alignment with brand strategy
- Develop and maintain campaign calendars, tracking deliverables and performance against KPIs
- Monitor campaign results and provide actionable insights for optimization
- Serve as primary day-to-day contact for agency partners, vendors, and external collaborators
- Manage agency briefs, timelines, and deliverables - ensuring output aligns with brand standards
- Identify, vet, and negotiate partnerships that expand brand reach and drive affinity
- Track partnership performance and ROI, making recommendations on continuation or optimization
- Act as brand guardian across all touchpoints, ensuring consistency in messaging, visual identity, and tone
- Partner with product marketing, creative, DTC, and performance teams to align campaigns with business objectives
- Collaborate with Shenzhen-based colleagues across time zones to ensure brand campaigns align with product roadmap and technical capabilities
- Support product launch planning and execution in collaboration with product marketing
- Manage brand marketing budgets and vendor relationships, ensuring efficient resource allocation
- You have 6+ years of brand marketing experience, with strong preference for DTC brands
- You've successfully managed integrated campaigns and can point to measurable results
- You're an exceptional project manager who thrives in fast-paced, lean-team environments
- You have agency management experience and strong communication skills
- You're comfortable working across time zones and cultures, preferably with experience collaborating effectively on international teams
- You're data-informed, aesthetically sharp, and love pets
- Bachelor's degree, MBA preferred
- 6+ years of brand marketing or integrated marketing experience
- Proven track record managing multi-channel campaigns and agency partnerships
- Proficiency with productivity and management tools
- Remote position; West Coast candidates preferred for alignment with leadership team.
Flexible work from home options available.
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