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Role Description

We are seeking a Senior Growth Marketing Manager to own and scale several of Pendulum’s key growth levers, including newsletter marketing, affiliate marketing, and growth experimentation. Reporting to the VP of Consumer Revenue, this role is responsible for driving incremental revenue, improving customer lifetime value, and identifying new opportunities for efficient growth. This is a highly hands-on role for a data-driven marketer who thrives in testing, learning, and optimizing across channels.

What You’ll Do

• Newsletter Channel Growth:
  • Own the end-to-end strategy and execution of Pendulum’s newsletter growth initiatives.
  • Develop and execute testing roadmaps across content, newsletter, cadence, offers, and messaging.
  • Partner with Brand, Data and Web teams to ensure newsletters balance credibility and brand with performance.
• Affiliate Marketing:
  • Own and scale Pendulum’s affiliate program end-to-end.
  • Teaming with an agency, recruit, onboard, and manage high-quality affiliate partners.
  • Optimize commission structures, incentives, and creative assets.
  • Monitor performance, ensure compliance and brand alignment, and identify opportunities for incremental revenue.
• Growth Experiments & New Channel Testing:
  • Identify, test, and scale new growth opportunities.
  • Run structured experiments across landing pages, offers, referral mechanics, and workflows.
  • Build lightweight business cases to evaluate new channels and initiatives.
  • Stay current on emerging growth tactics, platforms, and tools.
• Performance & Analytics:
  • Own and report KPIs for newsletter, affiliates, and growth experiments (revenue, CAC, LTVLCAC and more).
  • Use data to prioritize experiments and inform growth strategy.
  • Leverage AI-powered tools to accelerate analysis, content iteration, experimentation, and operational workflows—driving greater efficiency and speed across growth initiatives.
• Cross-Functional Collaboration:
  • Work closely with Brand, Creative, CX, Web and Data teams to align growth initiatives with broader business goals.
  • Drive adoption of new tools, technologies, and best practices to scale growth impact.

Qualifications

• 5–8+ years of experience in growth marketing.
• Hands-on owning and scaling marketing growth channels.
• Strong experimentation mindset with a track record of testing and learning and driving growth.
• Highly analytical; comfortable working with performance metrics.
• Experience with marketing automation platforms, analytics tools, and experimentation frameworks.
• Comfortable working cross-functionally in a fast-paced, growth-oriented environment.
• Strong written communication skills and attention to detail.

Requirements

• $180,900-$201,000.

Benefits

• Medical, Dental, and Vision.
• Commuter Benefits.
• Life & STD Insurance.
• Company match on 401 (k).
• Flexible Time Off (FTO).
• Equity.