Senior Director, Marketing Analytics

MarketingMarketingFull TimeRemoteSeniorTeam 1,001-5,000Since 2012H1B SponsorCompany SiteLinkedIn

Location

Utah

Posted

2 days ago

Salary

Not specified

Seniority

Senior

Bachelor Degree10 yrs expEnglishSQL

Job Description

• Lead the strategy, execution, and optimization of analytics across digital acquisition and lifecycle marketing • Maximize profitable growth by connecting marketing performance to credit quality, unit economics, and lifetime value • Build and govern the marketing data ecosystem, establish rigorous reporting controls, and deliver actionable insights • Own measurement and optimization of paid media, affiliate/partner channels, SEO/SEM, and retail partner marketing • Establish full-funnel KPIs: CAC, approval rate, booking rate, LTV, delinquency, loss rate, ROAS, and contribution margin • Optimize media mix, segmentation, targeting, and creative performance using data-driven insights • Develop LTV models incorporating repayment behavior, early payoffs, and charge-offs • Build and mentor a high-performing marketing analytics team

Job Requirements

  • 10+ years in marketing analytics, growth analytics, or fintech analytics
  • Deep expertise in digital performance marketing and lifecycle optimization
  • Strong understanding of consumer lending economics (CAC, LTV, delinquency, loss curves, unit economics)
  • Experience building governed, scalable reporting environments
  • Advanced SQL and experience with BI tools and modern data warehouses

Benefits

  • Generous paid time off
  • Competitive medical, dental & vision coverage
  • 401K with company match for US
  • Company-paid life insurance
  • Company-paid short-term and long-term disability
  • Access to mental health and wellness resources
  • Company-paid volunteer time to do good in your community

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