We are seeking a strategic and results-driven Performance Marketing Director to lead and scale our digital marketing performance initiatives in a fully remote environment. In this role, you will be responsible for planning, executing, and optimizing data-driven marketing campaigns that drive measurable growth, customer acquisition, and revenue performance.

The ideal candidate is a highly analytical marketing leader with deep experience in paid media, conversion optimization, marketing analytics, and campaign performance management. This position requires a strong understanding of modern digital marketing channels and the ability to manage high-impact campaigns while leading cross-functional collaboration with marketing, analytics, and product teams.

Key Responsibilities

* Develop and execute comprehensive **performance marketing strategies** across multiple digital channels including paid search, paid social, display, affiliate, and programmatic advertising

* Manage and optimize **large-scale paid media budgets** to maximize ROI and customer acquisition

* Lead campaign planning, implementation, testing, and performance optimization

* Analyze campaign performance using data analytics tools and provide actionable insights for continuous improvement

* Oversee **conversion rate optimization (CRO)** initiatives across landing pages and marketing funnels

* Collaborate with product, design, and analytics teams to improve customer acquisition strategies and user journey performance

* Monitor key marketing metrics including CAC, ROAS, LTV, CTR, and conversion rates

* Implement advanced tracking, attribution modeling, and reporting frameworks

* Manage relationships with marketing platforms, technology vendors, and external agencies

* Prepare performance reports and present strategic insights to senior leadership

Required Qualifications

* Bachelors degree in Marketing, Business, Data Analytics, or a related field

* **5+ years of experience in performance marketing or growth marketing leadership roles**

* Proven experience managing **paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other major platforms**

* Strong knowledge of **marketing analytics, attribution modeling, and campaign optimization techniques**

* Experience with marketing tools such as Google Analytics, HubSpot, Salesforce, or similar platforms

* Advanced analytical skills with the ability to interpret complex data and drive strategic decisions

* Strong leadership and project management skills

* Excellent written and verbal communication skills for remote collaboration

* **Must possess valid U.S. work authorization (U.S. citizen, permanent resident, or valid work permit)**

Preferred Qualifications

* Experience scaling **high-growth digital marketing programs**

* Familiarity with **A/B testing, marketing automation, and funnel optimization**

* Experience working in **remote or distributed marketing teams**

* Knowledge of **AI-driven marketing tools and predictive analytics**

What We Offer

* Fully remote work environment within the United States

* Flexible work schedule

* Opportunity to lead high-impact digital growth initiatives

* Collaborative and innovation-focused culture

* Professional development and career advancement opportunities.