• Run end-to-end launches for new features and products: positioning, messaging, landing pages, blog posts, email announcements, social posts, webinars • Build launch playbooks by tier: major launches (full campaign), medium (blog + email + social), minor (changelog + in-app) • Create and maintain landing pages for each product area (GEO Platform, Action Center, Content Engine, Workflows) in Webflow • Write product announcement blog posts that explain the "so what" for customers • Plan and produce product webinars and demo sessions (monthly cadence) • Create video scripts for product demos and feature walkthroughs • Coordinate with product and engineering on release timelines and feature narratives • Track launch performance: signups, activation, pipeline influenced • Create and update competitive battlecards monthly (Profound, Peec, AirOps, Scrunch, AthenaHQ) • Build sales decks, one-pagers, and ROI calculators for enterprise and agency segments • Write objection-handling guides based on real sales call feedback • Create vertical-specific pitch materials (ecommerce, SaaS, finance, retail, agencies) • Run win/loss analysis and feed insights back to product and marketing • Attend sales calls to hear customer language and objections firsthand • Build the sales resource hub so reps find what they need in under 30 seconds • Design onboarding email sequences for self-serve signups (7-day drip with progressive feature discovery) • Create in-app messaging and upgrade nudges based on usage triggers • Build nurture sequences for enterprise prospects (pre-demo, post-demo, stalled deals) • Write pricing page copy and manage the pricing page experience • Create customer-facing product roadmap and feature request workflows • Optimize trial-to-paid conversion through messaging experiments • Build the customer communication playbook: release notes, feature emails, product updates