• be responsible for promoting GenMark’s products and services. • contact new and existing customers to meet and exceed sales objectives in targeted accounts, by developing new business, growing existing business, maintaining customer relationships and troubleshooting customer problems. • This includes identifying and developing strategic account plans, developing and delivering the differentiating message and quantifiable economic value for products and services, selling the primary differentiation of Roche products, overcoming and managing objections, and negotiating to obtain sales. • generate demand and maximize product awareness by working with and providing education and information to customers. • implements strategic initiatives and plans to facilitate sales process and productivity. • work with others, as needed or required, to prepare proposals for assigned accounts. • Presents all contract proposals to customers to maximize overall business and profitability, which may require some negotiation. • Conduct and organize necessary territory planning and routing for efficiency. • Conducts business analysis and planning. • communicates competitive market information internally. • networks and interfaces with internal colleagues to share information and best practices while remaining actively involved in industry/customer organizations that impact business.