• Plan and manage a TikTok and Instagram content calendar tied to growth and sales goals • Produce and edit high-quality short-form video content optimized for mobile viewing using tools like CapCut or Adobe Premiere Pro • Use AI tools thoughtfully to generate ideas, refine hooks, improve captions, and analyze what resonates without losing brand voice or authenticity • Craft compelling hooks, captions, and hashtags to maximize reach, engagement, and watch time • Publish content, monitor engagement, and manage community interactions across comments and DMs • Track trending formats, sounds, and topics to stay ahead of algorithm shifts and audience expectations • Run simple A/B tests on content elements to improve visibility and retention • Collaborate with creative and product teams to align messaging and subtly promote products • Source and manage UGC or creator collaborations to diversify content and build credibility • Tailor content scheduling and references for US and Australian audiences • Analyze performance weekly, share insights, and recommend next steps for improvement