OUAI is a prestige beauty and personal care brand founded by celebrity hairstylist, Jen Atkin. “OUAI,” means “yes” in that casual Parisian way. The brand is guided by the mission “wherever you go, go all the OUAI” and this bold & playful spirit impacts everything from culture to marketing to product. OUAI’s product categories – ranging from hair care to body care, fragrances, personal care, and merch – are designed to reflect its commitment to easy, effective, and enjoyable self-care.

Since its launch, OUAI has built a strong and growing omnichannel presence through direct-to-consumer channels, specialty beauty retailers, and global distribution partners. The brand continues to expand into new markets, deepen consumer loyalty, and scale its differentiated, high-margin business model internationally. OUAI is recognized for its straightforward approach to beauty, its distinctive fragrance profile, and its ability to meet consumer needs across multiple lifestyle-driven categories. The brand formulates without sulfates or parabens and maintains a commitment to creating high-quality, effective products.

OUAI’s culture is shaped by its ethos —fun, purposeful, and approachable—and is anchored by five Culture Codes:

1. We Aren’t Afraid to Go First.

2. We Don’t Compete, We Collaborate.

3. We Ask Questions to Find the Best Answers.

4. We Keep It Real, in a OUAI That’s Kind.

5. We Go All the OUAI With Work & Play.

OUAI is focused on ongoing category innovation, continued international expansion, and delivering high-quality consumer experiences that reinforce the brand’s identity and long-term growth trajectory.

About the role: 

We are seeking a seasoned CRM + Loyalty Sr. Manager who is passionate about driving retention and developing innovative initiatives that engage, convert, and retain customers. Reporting to the Director of Growth + Retention, this person will own the vision and execution of OUAI’s customer lifecycle — building strategies that transform new customers into loyal advocates.