• Architect, develop and direct high-impact go-to-market strategies that drive incremental revenue • Generate strategic insights from a variety of sources to develop top-, mid-, and bottom-funnel content that engages our audience • Partner closely with copywriters and designers to iterate on ads and optimize media to drive conversions • Communicate campaign vision and lead buy-in from key internal and external stakeholders • Provide actionable SEO direction to the content team • Collaborate with partners to optimize all growth strategy components • Drive all campaigns with a test-and-learn approach • Deliver timely reporting on campaigns and provide recommendations for adjustments to improve performance • Lead and manage a team of marketing professionals to execute marketing strategy and initiatives.