• Define and implement the regional Bracing go-to-market strategy, aligning global direction with local market dynamics and customer needs. • Identify and prioritize growth segments, channel opportunities, and portfolio investment areas to achieve both short- and long-term business objectives. • Partner with Global Marketing, Product Management, and Commercial Leadership to ensure strategic coherence and executional alignment across all functions. • Evaluate market and competitive landscapes to inform regional positioning, differentiation, and innovation priorities. • Lead the development of channel and customer strategies, including distributor management, hospital networks, retail partners, and potential future direct-to-customer models. • Define product focus and portfolio priorities, ensuring resources are allocated toward the highest-potential growth and margin opportunities. • Establish regional pricing, profitability, and value strategies to balance competitiveness with sustainable business performance. • Collaborate closely with regional sales leaders to ensure executional excellence, customer engagement, and accountability for results. • Drive performance improvement initiatives, optimizing mix, pricing, and margin to deliver profitable growth. • Develop and track KPIs, dashboards, and business reviews that measure performance against strategic goals. • Act as a strategic bridge between regional commercial teams and global functional leaders. • Build strong relationships with Clinical, Operations, Finance, and Product teams to ensure aligned execution. • Lead cross-functional projects to improve commercial effectiveness and operational scalability.