• Align product strategy to market demand through market, competitive, and win/loss analysis • Understand priority needs of existing customers first-hand, collaborate with the Customer Success and Support teams • Understand prospect needs collaborating with Sales and Marketing and home care industry research • Understand company strategy and direction working with the AxisCare leadership team • Participate in client meetings, industry conferences and prospect meetings as necessary • Deliver products to market through efficient execution that includes accurate opportunity assessments, appetite, product roadmaps, project definition, collaborating with UX design, educating organization, tracking customer adoption along with other relevant KPIs to determine success • Coordinate go to market activities across product development, sales, marketing, and support • Partner with other product leaders to understand high-value solutions planned for upcoming development cycles understanding appetite for amount of effort the company is willing to invest framing the projects for UX design • During shaping of projects for development and during the development cycle, provide answers to the development teams as needed to mitigate impediments and adjust plans as needed to accomplish the teams’ delivery goals while maximizing value to the customers