• Strategic Excellence and Best Practices: Strategists are responsible for creating custom strategies and implementing best practices for their clients • Strategists will work closely with their Associate Director (AsD) when roadblocks arise that impact their strategy and goal attainment • Strategists display a strong ability to craft creative briefs and compelling content campaigns with a focus on ideation based on competitor and audience insights • Best practices should be used to inform our strategies to ensure our clients are in the best position to exceed their goals • Goal Setting: Strategists are responsible for using available data to set goals for clients during their engagement period • Data sources include Google Analytics, CRM data, SEMRush reporting, and Ahrefs reporting • All Goals must be approved by the Associate Director (AsD) before the Strategist can present it to their client alongside their Associate Director (AsD) • Project Management: Strategists are responsible for ensuring that their planned strategy is executed • Use of the project management tool Asana is required • This includes delegating tasks to other team members, such as Specialists, as well as our clients and then ensuring that these tasks are completed in a timely manner • In pods where Project Managers are present, Strategists will ensure they partner with Project Managers to ensure all tasks are created, assigned and due dates are met and communicated to the client • Strategists will work closely with content writers and designers to complete content campaigns for clients on time while also being responsible for ensuring that the quality is up to client standards • Internal and External Communication: Strategists are the main interface between our clients and our team • Reporting: Strategists are expected to regularly report to clients the progress and impact of their strategy.