This role involves owning the end-to-end lifecycle of paid campaigns across Reddit, X, and B2B review platforms like G2 and Capterra, focusing on strategic optimization based on full-funnel metrics. The manager will also partner on creative development, ensure account hygiene, and deliver performance reports focused on lead conversion and pipeline impact.

ABM & Demand Generation Specialist driving account-based marketing at GrowthLoop

This role is responsible for leading the strategy and execution across all social advertising efforts, managing and optimizing a large-scale paid social acquisition channel primarily across Meta and other social platforms. Responsibilities include owning campaign architecture, implementing structured creative testing pipelines, and continuously analyzing performance data to identify scaling opportunities.

We are looking for paid media specialists who think like creators first, and ad buyers second. This is for you if you can script viral-style videos and direct shoots, translate trends into high-performing ad creatives, and manage budgets and targeting. Creative Ad Direction: Writ...