• Identify CRM and system improvement opportunities and partner cross‑functionally to enhance efficiency and data quality. • Manage and communicate CRM release schedules, ensuring alignment on bug fixes, enhancements, and updates. • Own the CRM enhancement lifecycle—from requirement gathering through solution design, validation, communication, and training. • Collaborate with technical teams to translate business needs into actionable system solutions and optimize user experience across GTM workflows. • Develop and validate Salesforce training content with Enablement; provide documentation and support to drive adoption. • Produce CRM newsletters, release notes, and updates to ensure clear communication of system changes. • Create presentations and business‑friendly documentation that simplify complex CRM concepts for stakeholders. • Serve as a point of contact for CRM user issues, performing initial troubleshooting, triage, and escalation. • Ensure Salesforce and integrated systems remain intuitive, efficient, and aligned with user needs. • Build cross‑functional roadmaps supporting Sales, Marketing, Legal, CS, and CRO initiatives. • Gather and synthesize GTM pain points to inform backlog prioritization and process improvements. • Partner across Sales, Marketing, CS, Finance, and Operations to ensure systems and processes align with business objectives, including order‑to‑fulfillment workflows. • Analyze business needs and recommend process improvements to increase operational efficiency. • Maintain a forward‑looking approach, ensuring technology and processes evolve with business needs. • Other tasks as assigned.