• Designing and optimizing omnichannel lifecycle marketing campaigns. • Driving customer activation, engagement, retention, referrals, and cross-sell efforts. • Owning the engagement marketing roadmap, prioritizing initiatives based on customer impact, business goals, and data insights. • Leading A/B testing strategies to optimize content, offers, timing/cadence, and audience segmentation. • Developing tight cross-functional partnerships with Product, Analytics, Creative, Marketing Ops, and Legal. • Working with Analytics to monitor performance and uncover insights, turning data into action across product and marketing strategies. • Deeply understanding the customer journey and identify friction points and opportunities for value reinforcement. • Owning the content and messaging strategies across lifecycle stages, aligning to brand voice and business objectives. • Tracking and reporting on KPIs and campaign effectiveness, regularly sharing performance updates and next-step recommendations.