The #1 Estate Planning Platform in Wealth Management

Director of Product Marketing

Product MarketingProduct MarketingFull TimeRemoteTeam 51-200Since 2021Company Site LinkedIn

Location

United States

Posted

54 days ago

Salary

$160K - $195K / year

Bachelor Degree10 yrs expEnglish

Job Description

• Own the Product-Led Growth & Lifecycle Strategy • Define and operate the system that drives: - Feature awareness and adoption - Onboarding and activation - Engagement and retention - Expansion and upsell • Map the full customer journey and design cross-channel and in-product programs that continuously move users toward deeper value and revenue. • Ensure that customer understanding, storytelling, and adoption are embedded directly into how the product is designed, built, and launched. • Set the quality bar for how the product is presented visually and narratively.

Job Requirements

10+ years in Product Marketing, Lifecycle Marketing, or Product-Led Growth
Experience in SaaS, fintech, or complex digital platforms
Strong writing and narrative development skills
Demonstrated ability to lead teams and operate cross-functionally
Experience working deeply with Product, UX, and Design
Strong visual and video storytelling sensibility
Deep understanding of in-app growth, onboarding, and expansion mechanics.

Benefits

Competitive salary.
Hybrid work arrangement if located in the Phoenix or New York area; otherwise, fully remote. We also meet together in person several times a year.
Excellent medical, dental, and vision insurance options, with low-cost premium structures that demonstrate our commitment to offering great value to our employees.
100% company-paid basic life insurance, short-term and long-term disability insurance.
100% paid parental leave upon eligibility.
Company equity managed through Carta.
401k with match and 100% vesting upon hire.
Flexible PTO in an environment where taking time off to relax or recharge is supported and encouraged.
Take time off for holidays—and yes, your birthday counts too. Celebrate, relax, and recharge without thinking twice.