Role Description

The Channel Manager – Social is responsible for delivering high-quality paid social activation across assigned clients. This role owns day-to-day execution, optimization, and performance management across social platforms, ensuring campaigns align to approved media plans, enterprise standards, and evolving channel best practices.

Channel Managers operate as hands-on execution leaders and trusted client partners, translating strategy into precise social activation. They work under the guidance of the Channel Director – Social and support the development of Social Coordinators.

What You’ll Do

• Execute and optimize paid social campaigns across platforms and formats
• Own in-platform setup, including audiences, bidding, pacing, creative rotation, and measurement alignment
• Monitor performance and adjust investment based on efficiency and effectiveness goals
• Ensure activation adheres to enterprise standards, brand safety, and data quality requirements
• Support adoption of new features, formats, and automation workflows
• Lead complex and HVC paid social campaigns, acting as the paid social extension for client teams
• Partner with Client Strategy to ensure social activation mirrors approved plans
• Translate performance data and creative insights into optimization recommendations
• Participate in client conversations as an execution authority
• Surface risks, opportunities, and platform changes proactively
• Lead client paid social conversations, serving as the primary subject matter expert and strategic authority on social platforms, activation, and performance
• Support Social Channel Managers and Coordinators through task guidance and QA
• Contribute to documentation, testing efforts, and evolving activation standards
• Collaborate with Analytics to support learning and optimization
• Responsible for mentoring and supporting assigned channel managers and coordinators in their channel growth
• Champion knowledge sharing across the paid social team, proactively distributing platform updates, best practices, test learnings, and performance insights to drive collective expertise and consistency

Qualifications

• Bachelor’s degree in marketing, advertising, business administration, or a related field is preferred
• 5+ years of experience in paid social or performance media activation
• Hands-on experience across major social platforms
• Strong analytical and problem-solving skills
• Experience presenting performance insights and creative learnings to clients
• Ability to mentor and support junior team members

Company Description

Goodway Group is one of AdAge's 2025's BEST PLACES TO WORK! As an independent and remote-first media and marketing services firm with a 90+ year history, Goodway Group has the security of an established company combined with a start-up feel. Our diverse team of digital strategists, media practitioners, technologists, and data scientists have won prestigious awards for innovative marketing technology, impactful work, and inclusive remote-first places to work.