Underscore Marketing logo
Underscore Marketing

Media strategy and analytics for pharma, specializing in rare disease and oncology, helping brands drive real ROI

Director, Media Planning

DirectorDirectorFull TimeRemoteLeadTeam 51-200Since 2002Company SiteLinkedIn

Location

United States

Posted

2 days ago

Salary

Not specified

Seniority

Lead

Bachelor Degree8 yrs expEnglish

Job Description

• Lead Media Strategy • Own media strategy across launch readiness and lifecycle management, translating brand goals into clear, actionable plans • Define channel roles, audience approaches, and investment frameworks that drive engagement, adoption, and Rx lift • Bring a strong point of view rooted in data, experience, and market understanding • Lead integrated planning across digital (programmatic, social, search, endemic) and traditional (TV, print, OOH) channels • Ensure media plans reflect the full patient and HCP journey, not siloed tactics • Serve as a trusted advisor • Present media strategy with confidence, clarity, and conviction • Partner closely with media activation, strategy, client services, and project management teams to ensure alignment and impact • Oversee external media partners to ensure high quality, efficient, and on strategy execution • Own large media budgets, optimizing investment to maximize investment spend • Stay ahead of media, data, and platform evolution in pharma

Job Requirements

  • 8+ years of media planning experience, with deep pharma expertise (HCP + DTC)
  • Strong media agency background with proven client facing leadership
  • Fluency in MLR/FDA requirements and pharma media realities
  • Expertise across digital channels, data partners and media research tools
  • Clear, confident communicator who can influence senior stakeholders
  • Bachelor’s degree required, MBA a plus

Benefits

  • Competitive salary
  • Flexible working hours
  • Professional development budget
  • Home office setup allowance
  • Global team events

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