• Execute demand generation programs across channels with agency partners • Support ABM and targeted campaigns aligned to GTM priorities • Manage lead flow, handoff, and nurture programs • Launch and manage lifecycle programs supporting onboarding, adoption, retention, and expansion • Partner with Sales and Customer Success on lifecycle moments and use cases • Use marketing to drive engagement within the existing customer base • Own website backlog, prioritization, and performance outcomes • Partner with agencies on SEO strategy and execution • Lead CRO testing and optimization efforts • Track pipeline contribution, conversion rates, and lifecycle engagement • Report on campaign effectiveness and optimization learnings • Use data to prioritize experiments and improvements • Execute against priorities set by the SVP of Strategy • Use Product Marketing frameworks to guide demand motions • Partner with Brand to ensure narrative consistency