Omada Health logo
Omada Health

A digital-first chronic care provider, helping members change mindsets to improve health and build lasting change.

Director, Growth Marketing

Growth MarketingGrowth MarketingFull TimeRemoteLeadTeam 201-500Since 2011H1B SponsorCompany SiteLinkedIn

Location

California + 2 moreAll locations: California, New York, Washington

Posted

1 day ago

Salary

$194.1K - $242.7K / year

Seniority

Lead

Bachelor Degree12 yrs expEnglish

Job Description

• Lead and manage team responsible for Omada’s consumer marketing strategy across email, direct mail, SMS/phone-based outreach, web, social & paid channels to increase consumer awareness of the benefit, drive conversion into the program, and increase engagement of enrolled members. • Develop and execute a comprehensive consumer paid advertising strategy. Partner with Analytics on building out monitoring and tracking mechanisms for continuous campaign refinement to maximize ROI. • Ensure a seamless, consistent and cohesive member experience across all consumer-facing touchpoints. • Continuously refine messaging across all lifecycle communications as company programs expand/change. • Oversee quarterly experimentation roadmap and deployment of A/B and multivariate tests to improve KPIs. Rapidly scale positive results for maximum impact. • Collaborate with cross-functional teams, including Legal, Compliance, Marketing Operations, Product, Engineering, Sales, Customer Success and Member Support to align marketing strategies and messages with business objectives. • Analyze performance metrics to refine and optimize strategies, deriving actionable insights from data to drive decisions. • Mentor and manage a team of marketing professionals, fostering a culture of collaboration and innovation. • Monitor industry trends and competitive activities to identify innovative growth opportunities and make strategic pivots as needed. • Ad hoc marketing projects as needed to support company priorities

Job Requirements

  • Bachelor’s degree in Marketing, Business Administration, or a related field with 12+ years of experience in direct-to-consumer marketing; healthcare or regulated industry is preferred
  • Direct marketing experience must include 10+ years recent experience developing digital, email and direct mail campaigns.
  • 5+ years experience in leadership and team management, with experience leading and influencing cross-functional teams.
  • Demonstrated success in executing multi-channel marketing campaigns focused on growth and consumer engagement.
  • Proven analytical mindset with proficiency in marketing analytics tools, capable of translating data into actionable strategies.
  • Excellent communication and interpersonal skills, with the ability to effectively present and influence across all organizational levels.
  • Experience with CRM systems and marketing automation tools.
  • A creative, innovative mindset with a passion for delivering outstanding consumer experiences.

Benefits

  • Competitive salary with generous annual cash bonus
  • Equity grants
  • Remote first work from home culture
  • Flexible Time Off to help you rest, recharge, and connect with loved ones
  • Generous parental leave
  • Health, dental, and vision insurance (and above market employer contributions)
  • 401k retirement savings plan
  • Lifestyle Spending Account (LSA)
  • Mental Health Support Solutions
  • ...and more!

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