• Identify and target potential clients within the automotive repair industry. • Develop and maintain a robust pipeline of qualified leads through cold calling, networking, and other sales strategies. • Conduct in-depth needs assessments to understand the specific challenges and goals of prospective clients. • Present tailored solutions that demonstrate the value of Identifix in meeting those needs. • Deliver compelling presentations and live demonstrations of Identifix software. • Lead the negotiation process, addressing client concerns and objections, and working to close deals. • Build and nurture strong relationships with clients to ensure customer satisfaction and long-term success. • Work closely with marketing, product development, and customer success teams to align sales efforts.