• Own marketing’s contribution to pipeline and revenue, with accountability across all stages of the funnel. • Develop and execute demand generation and ABM strategies that support sales-led growth. • Partner closely with Sales to align on target accounts, messaging, campaign strategy, and deal acceleration. • Influence late-stage opportunities through tailored programs, events, and sales enablement. • Regularly review pipeline performance, campaign impact, and ROI with Sales and Growth leadership. • Own core positioning, messaging, and value propositions across channels. • Translate customer insights, product capabilities, and market dynamics into compelling narratives. • Develop sales enablement materials including pitch decks, case studies, and competitive insights. • Ensure consistent messaging across marketing, sales, and customer touchpoints. • Lead Sharebite’s ABM strategy across named accounts in close partnership with Sales. • Own hosted and sponsored event strategy from concept through execution and follow-up. • Build creative, differentiated campaigns that cut through in a competitive B2B landscape. • Maintain and evolve Sharebite’s brand presence while supporting revenue goals. • Build and optimize marketing processes, systems, and reporting to support scale. • Own the marketing tech stack in partnership with Growth and RevOps. • Establish clear goals, dashboards, and performance measurement across initiatives. • Bring structure to ambiguity while remaining flexible and experimental. • Act as a player-coach, managing a few direct reports while remaining highly hands-on. • Mentor and develop team members through clear direction, feedback, and support. • Serve as a key marketing voice in cross-functional planning and leadership discussions. • Collaborate deeply with Product and Customer Success to ensure feedback loops and alignment.