Director, Patient Marketing
Location
Massachusetts
Posted
56 days ago
Salary
$230K - $245K / year
Seniority
Lead
Bachelor Degree10 yrs expEnglish
Job Description
• Oversee a multi-channel patient activation campaign
• Drive innovative messaging and campaign development
• Design patient marketing strategy and support tools
• Oversee patient marketing insight collection and analysis
• Design go-to-market engagement model for patients
• Engage with external customers to understand patient perspectives
• Manage reporting of performance analytics and insights
• Oversee KPIs of patient marketing tools
• Monitor market insights for continuous improvement
• Provide strategic direction on patient-centric programs
Job Requirements
- Requires a bachelor’s degree or other advanced degree
- Minimum 10 years of marketing experience
- Minimum last 4 years working directly in patient or consumer health engagement
- Demonstrated ownership of pre-launch strategy, insights generation, disease education, and cross-functional leadership (buy-and-bill / ophthalmology / retina preferred)
- Ability to thrive in ambiguity that can be present in a high-growth environment
- Exceptional professional communications and interpersonal/critical thinking skills necessary
- Prior experience with MLR/PRC submissions and process
- Desire to innovate and work in a fast-paced, energetic environment
- Approaches work with enthusiasm, curiosity, and self-motivation to contribute
- Requires up to 20% domestic travel
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