Senior Marketing Strategist

Marketing Direction | B2B Marketing Agency | Strategic Planning & Client Strategy

Develop comprehensive B2B marketing strategies, lead client engagements, and architect multi-year marketing programs for an established agency (since 2009) serving professional services firms across multiple verticals. Own comprehensive marketing strategies and multi-year marketing action plans for multiple concurrent clients. This is a senior strategic role — you develop the strategies and plans that execution teams implement.

This is a fully remote independent contractor position with variable hours based on client demand. US-based candidates required; Florida-based preferred.

Key Skills: B2B Marketing Strategy | Strategic Planning | Brand Strategy | Go-to-Market Strategy | Demand Generation | ABM | Content Strategy | Customer Journey Mapping | Sales Enablement | MarTech Architecture | AI Marketing Strategy | Client Engagement

This Role Is Perfect For Someone Who:

• Has 20+ years developing comprehensive B2B marketing strategies across multiple industries
• Thinks in frameworks — you build structured, phased marketing roadmaps, not ad hoc recommendations
• Is equally comfortable presenting to a CEO and briefing an execution team on campaign specifications
• Wants strategic ownership across multiple client engagements without managing a team
• Can teach and document your strategic thinking — not just produce deliverables

This Role Is NOT a Fit If:

• Your primary strength is tactical execution (campaign building, platform configuration, ads management)
• You prefer a single deep client engagement over multiple concurrent accounts
• You want a full-time position with benefits (this is a contractor role with variable hours)
• You need to be told what to do — this role requires independent strategic judgment
• You view budget guardrails, scope boundaries, and approval processes as unnecessary constraints on your autonomy
• Your B2B experience is limited or primarily B2C

What We Offer

• Strategic ownership — you own client marketing strategy from assessment through multi-year planning, with experienced leadership providing business context and quality standards
• Established methodology — our Marketing Direction Strategic Blueprint® methodology and Detailed Marketing Action Plan (DMAP) framework give you proven structures to work within, not a blank slate
• Senior collaboration — work alongside experienced strategists and directly with agency leadership; implementation teams are senior-level professionals, not junior resources
• Variety with depth — professional services clients across multiple verticals, each with unique market dynamics
• Flexibility — variable hours based on client demand and your availability; fully remote; no rigid schedule

Responsibilities

Strategic Planning & Program Development

• Develop comprehensive marketing strategies and multi-year marketing action plans for B2B professional services clients
• Translate client business objectives into structured marketing programs with clear deliverables, timelines, and budget allocations
• Develop brand strategy (positioning, messaging), go-to-market strategy, demand generation strategy, ABM strategy, and content strategy
• Map customer journeys and develop sales enablement frameworks aligned with client growth objectives
• Architect integrated marketing campaigns across digital, content, and traditional channels
• Present strategies to client leadership with confidence and clarity (PowerPoint, Excel proficiency required)

Client Engagement

• Lead strategic discussions with client leadership to understand business goals, challenges, and market position
• Serve as senior strategic point of contact for assigned client engagements
• Deliver strategic work within established scope, timeline, and budget parameters — flagging concerns proactively

MarTech Strategy

• Evaluate and recommend marketing technology solutions aligned with client objectives
• Architect CRM, automation, and analytics strategies at a strategic level (platform selection, data architecture, integration approach)
• Develop lead scoring frameworks, nurture strategy, and conversion optimization approaches
• Stay current on AI marketing applications and evaluate opportunities to integrate AI-powered tools into client marketing programs

Knowledge Transfer & Documentation

• Document strategic frameworks and decision rationale clearly enough for execution teams to implement without ambiguity
• Brief execution teams on strategic intent behind tactical specifications — you provide strategic direction, they execute under agency operations leadership
• Contribute to agency intellectual property — refining methodologies and developing repeatable frameworks

Qualifications

Required:

• 20+ years of progressive B2B marketing experience — with a clear arc from execution to strategic leadership
• Strategic planning expertise — proven experience developing comprehensive, multi-year marketing strategies (not just campaign plans)
• Multi-industry B2B experience — demonstrated work across multiple professional services verticals (e.g., IT/MSP, accounting, legal, insurance, consulting, architecture/engineering)
• Agency, consulting, or fractional background — at least one year of experience managing strategic work across multiple concurrent client engagements
• Client-facing confidence — experience presenting to C-suite and leading strategic conversations with business owners
• Budget and scope discipline — proven ability to deliver within budget, manage scope, and communicate proactively when adjustments are needed
• Exceptional communication skills — written and verbal; compelling strategic presentations and clear articulation of complex ideas
• Bachelor's degree in business administration, marketing, or related field

Preferred:

• Fortune 500 marketing experience (strategy, planning, or senior marketing leadership)
• MBA or advanced degree
• MarTech architecture experience — platform selection, CRM strategy, automation design
• Experience with HubSpot, Salesforce, GoHighLevel, or similar at a strategic/architectural level
• Content strategy and thought leadership program development
• Former VP Marketing, CMO, or senior agency strategist background
• Advanced AI prompt engineering for strategic planning, research, and analytical applications (Claude, ChatGPT, Gemini)

About Marketing Direction

Marketing Direction is a strategic B2B marketing agency established in 2009, specializing in comprehensive marketing solutions for professional services firms. We serve clients across MSP/IT services, accounting, insurance, HR consulting, legal services, and architecture/engineering.

We're known for our Marketing Direction Strategic Blueprint® methodology and Detailed Marketing Action Plans (DMAPs) that provide clients with clear, transparent roadmaps from strategy through execution.

Company Values: Action-Oriented, Strategic, Passionate, Innovative, Results-Driven, Expertise

Evaluation Process

We move efficiently with qualified candidates. Application review → screening conversation → strategic assessment with practical component → final conversation and decision.

How to Apply

Submit your application through our online application system.

Required with your application:

• Resume highlighting strategic marketing experience and career progression
• Desired hourly rate (applications without rate expectations will not be considered)
• Availability (estimated hours per week and any constraints)
• Work samples demonstrating strategic thinking — strategic plans, marketing frameworks, or client presentations you developed (redacted as needed for confidentiality)
• Responses to application questions

Applications without strategic work samples will not be considered.

Marketing Direction is an equal opportunity employer.

Skills & Keywords

Strategic: B2B Marketing Strategy | Strategic Planning | Marketing Action Plans | Demand Generation | ABM | Content Strategy | Thought Leadership | Brand Strategy | Positioning | Market Analysis | Competitive Assessment

MarTech: HubSpot | Salesforce | GoHighLevel | CRM Strategy | Marketing Automation | Lead Scoring | AI Marketing Tools | Analytics Strategy

Industry: B2B Marketing | Professional Services | Agency Strategy | Multi-Client Management | MSP Marketing | Accounting Marketing | Legal Marketing | Insurance Marketing

Role Type: Independent Contractor | Remote | Senior Strategist | Marketing Consultant | Fractional CMO | Strategic Planning

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