Role Description

Lola Blankets is seeking a Paid Media Director to lead our paid media function across all channels. This is a critical leadership role for someone who has scaled budgets for top consumer brands and is ready to bring that expertise into a high-growth, premium DTC environment.

You’ll set the vision for paid media, own 8-figure budgets, and guide how Lola invests in performance and brand-building campaigns. Beyond strategy, you’ll bring proven frameworks, strong industry relationships, and the leadership skills to level up both internal and external channel partners.

Key Responsibilities:

• Lead the full paid media strategy across digital and traditional, including but not limited to: Paid Social, Paid Search, YouTube, Podcasts, Direct Mail, TV, and OOH.
• Build and manage channel budgets and forecasts.
• Build strategies and relationships that drive both brand growth and performance.
• Partner closely with leadership, finance, and creative to align paid media with company-wide growth plans.
• Mentor and develop a high-performing team of channel strategists, media planners, buyers, and agencies.
• Leverage strong vendor and platform relationships (Meta, Google, measurement vendors, data partners) to unlock new opportunities, betas, and favorable deals.
• Stay ahead of industry shifts (privacy, attribution, AI) to future-proof Lola’s paid media investments.
• Own and advance our attribution modeling, experimentation, and insights.

Qualifications

• 7+ years of paid media experience, ideally at a top DTC, consumer tech, or global agency working with tier-one brands.
• Proven ability to manage and scale paid media budgets through rapid channel expansion and aggressive budget growth.
• Deep expertise across multiple channels with a strong grasp of both performance and brand media.
• Strong financial and analytical skills with the ability to model spend-to-revenue outcomes.
• Proven experience facilitating creative collaboration and workflows with paid media.
• Leadership experience building and managing cross-functional teams and agencies.
• A growth mindset with the creativity to test and the rigor to scale.

Benefits

• 21 days paid vacation + federal holidays (except parts of Thanksgiving 🙂)
• Full health benefits.
• 16 weeks paid birth parent leave / 8 weeks non-birth parent leave.
• 55% off Lola Blankets for friends and family.
• Opportunities for career growth and expanded creative leadership.