• Serve as a regional resource for the sales team, managing performance tracking and ensuring accurate, effective reporting to support strategic decision-making. • Develop and deliver innovative reports and analyses using Salesforce Sales Cloud, Tableau, PowerBI, and internal data warehouse applications. • Collaborate with cross-functional teams to enhance reporting systems, establish regional reporting requirements, and contribute to major projects and initiatives. • Lead the development, implementation, and optimization of Salesforce modules, including data governance, custom object creation, and workflow rules. • Provide expert user support, troubleshooting, and training for CRM end users on reports, dashboards, and new feature rollouts. • Work closely with Sales Management and Sales Leadership, acting as a business detective to transform data into actionable insights that drive growth, efficiency, and innovation across the organization. • Participate in specialized projects including confidential business reviews and process enhancements.