• Lead budgeting, forecasting, and performance management for Global Brand Marketing across UGG and HOKA, ensuring spend aligns with strategy and SG&A targets • Build ROI and campaign performance frameworks to drive disciplined investment decisions across agencies, sport marketing, and partnerships • Support 3 to 5-year revenue and margin planning by developing consistent, well-governed assumptions across brand, product, and finance partners • Translate product, pricing, and mix decisions into clear financial implications, risks, and tradeoffs throughout go-to-market milestones • Partner with Finance, Operations, and Demand Planning to improve inventory visibility, support composition analysis, and scenario planning • Deliver hindsight and forecast-accuracy analyses across planning horizons to strengthen decision-making and learning loops • Provide high-impact ad hoc analysis to support strategic initiatives and evolving business needs • Continuously streamline tools, reporting, and processes to improve decision speed, clarity, and quality