ServiceTitan logo
ServiceTitan

The operating system for the trades

Director, GTM Systems

Product MarketingProduct MarketingFull TimeRemoteLeadTeam 1,001-5,000Since 2012H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

3 days ago

Salary

$185.3K - $247.8K / year

Seniority

Lead

Bachelor Degree10 yrs expEnglishCloud

Job Description

• Own and operate the end-to-end GTM systems stack, with primary responsibility for Salesforce Sales Cloud, Salesforce CPQ, Marketing automation platforms (e.g., Marketo, HubSpot), and Revenue intelligence tools (e.g., Gong, Salesloft). • Develop, champion, and execute a GTM systems roadmap in partnership with Sales, Marketing, and RevOps — balancing near-term delivery with long-term scalability and system health. • Own the GTM technology portfolio end-to-end: vendor evaluation, prioritization, business case development, and executive alignment on highest-value investments. • Cultivate and manage relationships with key external technology partners (e.g., Salesforce), advocating for ServiceTitan's roadmap priorities and influencing partner product direction. • Lead and participate in the configuration and customization of GTM platforms — including objects, workflows, automations, reports, and dashboards — setting the standard for quality and scalability. • Oversee the implementation and maintenance of integrations across GTM, finance, and data platforms, ensuring reliable, performant, and well-documented data flows. • Troubleshoot escalated issues, drive root cause analysis, and continuously improve system usability, reliability, and performance. • Lead cross-functional delivery across GTM programs including platform modernization, NPI, M&A integrations, and enterprise system upgrades. • Own the process and systems architecture for the GTM value chain — from lead generation and pipeline management through quoting, contracting, and handoff to Finance. • Partner with Sales, Marketing, and RevOps to design efficient, scalable GTM processes and identify opportunities to eliminate manual work through intelligent automation. • Champion the adoption of AI and automation across GTM systems as a core strategic priority — building AI-forward systems and ways of working from the ground up where possible.

Job Requirements

  • 10+ years of progressive experience in GTM systems, RevOps or Business Applications, with a deep and primary focus on Sales and Marketing technology in high-growth B2B SaaS companies.
  • Deep hands-on experience with Salesforce (Sales Cloud and CPQ administration, configuration, and architecture) — this is a builder role and Salesforce expertise is required.
  • Strong experience with marketing automation platforms (e.g., Marketo, HubSpot) including CRM integration, lead lifecycle management, and campaign operations.
  • Proven experience building and supporting integrations across GTM, finance, and data platforms using APIs and middleware tools (MuleSoft, Workato, Boomi).
  • Strong understanding of GTM data models — leads, contacts, accounts, opportunities, pipeline, and ARR — and a track record of driving data integrity and governance.
  • Hands-on experience designing, deploying, and scaling AI solutions in GTM contexts — including predictive analytics, generative AI, conversational intelligence, or AI-powered automation.
  • Demonstrated experience as a strategic technology partner to senior GTM leaders, with a track record of linking technology investments to commercial outcomes.
  • Exceptional relationship-building, communication, and executive influence skills — with the ability to translate complex technical concepts into business language at all levels.
  • Proven ability to build and lead high-performing teams in a fast-paced, global environment.

Benefits

  • Competitive salary, benefits, and perks.
  • Company-paid medical, dental, and vision (with 100% employer paid options and 90% coverage for dependents).
  • FSA and HSA, 401k match, and telehealth options including memberships to One Medical.
  • Parental leave and support, up to $20k in fertility services (i.e. IUI and IVF), surrogacy, and adoption reimbursement.
  • On-demand maternity support through Maven Maternity, free breast milk shipping through Maven Milk.
  • Pet insurance, legal advisory services, financial planning tools, and more.

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