Senior Amazon PPC / Advertising Specialist

Location: Remote (Worldwide) Type: Full-Time | 40 hrs/week Experience: 3+ Years

About GIGABRANDS:

GIGABRAND is a growing digital marketing agency with over 400 employees and clients! We are engaging, rewarding, and innovative. Our company aims to grow sales while giving our clients the peace of mind that everything on Amazon is taken care of.

Our company, GIGABRAND, has experienced phenomenal growth in the past three years and is quickly becoming a leader in the Amazon Agency field. As a truly full-service agency, we leverage decades of experience in our leadership team to create the best possible sales lift for our clients. Bullishly focused on our client’s bottom line, we press every advertising dollar to give the best possible return on investment for our customers. Successful candidates will have 1-2 years of experience in multiple facets of Amazon Advertising, which may include the creation of initial ad setups, product or category targeting, refining keywords, and optimizing campaigns for Sponsored Products, Sponsored Brands, and Display Ads.

GIGABRANDS Core Values:

• Be A Moral Human: Serve a higher purpose.
• Improve 1% Daily: Strive for 1% better every day.
• Extreme Ownership: Own your actions.
• Solve Problems, Don’t Create Them: Every challenge has a solution! Don’t slow down the team by creating them.
• Make an Impact: Focus on meaningful results.

• Fail Fast & Fail Forward: Do not be afraid to fail, take that failure, and fail forward. Take each as a lesson. 

About the Role

We are looking for a results-driven Senior Amazon PPC / Advertising Specialist to lead paid advertising strategy across our client portfolio. This is a high-impact role for someone who goes beyond campaign management — you think strategically, own performance outcomes, and mentor junior team members. You will be responsible for building, scaling, and optimizing Amazon advertising campaigns that drive measurable growth for our clients.

Responsibilities

Campaign Strategy & Management

• Lead end-to-end strategy and execution of Sponsored Products, Sponsored Brands, Sponsored Display, and DSP campaigns
• Design campaign architecture across match types (broad, phrase, exact) and campaign types (auto vs. manual)
• Oversee product targeting, category targeting, and audience-based campaigns
• Manage large-scale ad accounts across multiple ASINs, product lines, and marketplaces (US, UK, EU, etc.)

Keyword & ASIN Research

• Conduct advanced keyword research using tools such as Helium 10, DataDive, Brand Analytics, and Search Term Reports
• Identify high-value competitor ASINs and build data-driven product targeting strategies
• Develop and maintain comprehensive negative keyword lists to reduce wasted spend

Bid & Budget Optimization

• Lead bid strategy across placements (top of search, product pages, rest of search)
• Apply time-of-day, seasonal, and performance-based bid adjustments
• Manage and pace daily and monthly budgets to maximize share of voice and ROI

Performance Analysis & Reporting

• Own key advertising metrics: ACoS, TACoS, ROAS, CTR, CVR, impressions, and new-to-brand sales
• Pull, analyze, and act on Search Term Reports to continuously harvest converting keywords
• Track organic vs. paid rank to measure the halo effect of ad spend on BSR
• Deliver clear, insightful weekly and monthly performance reports to clients and stakeholders

Account Structure & Portfolio Management

• Build and maintain a clean, scalable account structure across portfolios with budget caps
• Develop and enforce naming conventions and campaign organization standards
• Manage advertising across multiple client accounts and marketplaces simultaneously

Strategy & Growth

• Identify and execute growth opportunities tied to new product launches, deal events (Prime Day, Black Friday, Cyber Monday), and seasonal trends
• Develop full-funnel advertising strategies that align with client business goals
• Collaborate cross-functionally with account managers, SEO, and creative teams

Leadership & Mentorship

• Provide guidance and training to junior PPC specialists
• Contribute to the development of SOPs, best practices, and internal playbooks
• Stay current with Amazon Advertising updates, policy changes, and industry trends