• Build and maintain ongoing communication with payer partners and referral sources through creative and consistent outreach • Develop and distribute digital content such as newsletters, payer updates, referral partner communications, and campaign announcements • Manage and execute digital media strategies designed to grow private pay referrals across New York • Recommend and implement social media strategies to increase engagement and brand visibility • Draft clear, professional communications that reflect Elara Caring’s brand and mission • Manage campaigns across email marketing platforms, social media channels (LinkedIn, Facebook), and CRM/lead-tracking systems • Maintain accurate databases of contacts, referral sources, and campaign engagement data • Track performance metrics including click-through rates, engagement levels, lead generation, and conversion rates • Analyze campaign performance and provide actionable insights and reporting to leadership • Collaborate with internal stakeholders to align messaging and outreach with growth priorities • Provide responsive, professional communication support to internal and external stakeholders • Uphold Elara Caring’s mission, values, and commitment to high-quality patient care • Maintain confidentiality and compliance with HIPAA and company policies • Perform other duties and projects as assigned