• Define and execute the global demand generation strategy across inbound, outbound, ABM, digital, field, and partner channels across all market segments. • Lead and mentor a team of demand marketers focused on pipeline creation and acceleration. • Partner with sales leadership to align on strategic priorities, key metrics and awareness of demand gen programs and follow-up resources. • Oversee integrated, multi-channel campaign planning and execution—leveraging email nurture, paid media, SEO/SEM, webinars, field and partner activities and more. • Build and scale account-based marketing (ABM) programs targeting high-value accounts with tailored outreach and experiences. • Build and constantly refine customer journeys on the Halcyon website to maximize conversions. • Collaborate with product marketing on value-driven messaging and audience segmentation. • Drive strategy and execution for paid digital acquisition (LinkedIn, Google Ads, display, retargeting, content syndication). • Optimize marketing funnel from lead capture through nurture to SQL, focusing on conversion and velocity. • Own pipeline KPIs and attribution reporting in collaboration with marketing ops and sales ops. • Continuously monitor campaign performance and apply insights to improve ROI and funnel efficiency. • Leverage tools like Salesforce, HubSpot/Marketo, 6sense, Demandbase, or equivalent. • Partner with corporate marketing, product marketing, events, BDRs, and sales to align programs and messaging. • Collaborate with marketing ops to ensure data quality, lead scoring, routing, and campaign attribution are functioning properly.