• Own end-to-end SEO strategy from definition to execution. • Develop and execute a scalable SEO & AI SEO roadmap to drive organic traffic, AI visibility, leads, and conversions. • Lead technical SEO optimizations including site architecture improvements, Core Web Vitals, indexing and crawling troubleshooting etc. • Oversee content SEO strategy, conduct content audits, implement optimizations and production workflows across branded and non-branded content. • Optimize content across third-party platforms (OTAs, Google Business Profiles, reviews sites etc). • Conduct AI audits and implement optimizations to increase visibility in generative AI. • Stay ahead and mitigate risks from algorithm and search behavior changes. • Partner with Engineering to ensure optimal web performance and to implement CRO and UX optimizations ensuring alignment to best practices. • Own analytics, reporting, and insights, communicating impact to senior leadership and C-level stakeholders.