• Assess, optimize, implement and continuously improve our digital marketing strategy including paid search, SEO, display, email, retargeting, paid social etc. • Drive monthly planning & forecasting of the impact of programmatic marketing budget and manage tightly to define CAC and volume targets, with daily, weekly and monthly reporting against KPIs and market trends & insights. • Identify, prioritize and lead real-time, iterative marketing campaign optimization efforts while automating marketing operations to improve funnel efficiency. • Continuously expand the portfolio of digital marketing tech stack in order to automate reporting, analytics, and experimentation. • Work with our Data Science team to build marketing performance data and reporting structures and execute marketing-related technology tasks such as customer segmentation and audience building for effective targeting, attribution etc. • Explore and implement new partnerships to expand the reach and impact of marketing initiatives and maintain strong relationships with external traffic generators to drive quality traffic to our digital assets. • Work with marketing, product and creative teams to continuously improve and test new creative assets and landing pages. • Design and execute advanced incrementality and causal testing frameworks (geo splits, holdouts, MMM) to measure true channel contribution. • Partner with creative teams to build structured, data-informed creative testing systems at scale, feeding insights back into campaigns. • Translate performance metrics into P&L impact, collaborating with Finance to align on payback, margin, and contribution profit targets. • Integrate acquisition with lifecycle/CRM strategies, driving retention, cohort LTV growth, and reducing churn through automation and targeting. • Leverage light scripting, APIs, and marketing automation beyond native tools to push efficiency and innovation in campaign management.