• Strategize, build, and optimize search ad campaigns across Google Ads and Microsoft Ads platforms, including Performance Max (PMAX) • Align campaigns with client objectives, keyword and audience targeting best practices, and platform-specific nuances • Maintain Google Ad Grant accounts with a focus on compliance, budget utilization, and long-term sustainability • Manage paid search accounts with a focus on conversion metrics and performance outcomes • Prioritize deliverables and maintain organized workflows to meet agreed-upon timelines • Develop and present performance reports with narrative-driven insights and strategic recommendations • Use visualizations and benchmarks to contextualize results for nonprofit stakeholders • Collaborate with internal teams (e.g., SEO, Analytics, CRO) and external stakeholders as needed • Attend internal meetings (e.g., monthly office hours, client strategy sessions) when relevant to project scopes • Troubleshoot tracking infrastructure and import conversion goals using Google Analytics and Google Tag Manager • Provide recommendations for improving tracking fidelity and aligning KPIs with client goals • Support internal marketing and sales teams with case studies, content ideation, and webinar presentations as requested