• Develop integrated performance strategies across Search, Social, Programmatic, and Video with clear KPIs and optimization paths. • Translate business goals into actionable media plans, budget allocations, and audience approaches. • Partner with analytics, data science, and strategy to build dashboards, measurement frameworks, and test plans. • Analyze site behavior, 1st-party data, and platform insights to identify high-value audiences and optimization opportunities. • Oversee campaign setup, QA, pacing, and optimization to ensure delivery against performance goals. • Create full-funnel measurement structures that connect media exposure to user behavior, shopping intent, and conversion. • Develop clear, insight-driven reporting and strategic narratives that influence planning and investment decisions. • Build strong client relationships, proactively addressing needs and driving performance-based recommendations. • Mentor Associates/Senior Associates, guiding execution quality, analytical thinking, and strategic development.