• Plan, launch, and optimize direct response paid social campaigns across channels like Meta, TikTok, and Reddit with a focus on performance and continuous improvement • Analyze campaign and creative performance to identify trends, insights, and optimization opportunities, and apply learnings to future tests • Execute and support a structured creative testing framework, partnering with the broader team to iterate on messaging, formats, and audiences • Collaborate with the Growth Marketing team to help inform paid social strategy, including recommendations around optimization, scaling, and channel mix based on results • Monitor and manage budgets across channels, reallocating spend based on performance to maximize ROI • Work closely with Creative to develop, test, and refine data-informed ad concepts that resonate with our target audience • Support and help grow our creator partnership and whitelisting efforts, including direct creator partnerships and working with platforms like Billo, Insense or Vidovo • Partner with internal creative teams and external agencies to increase creative velocity and ensure performance learnings are reflected in new assets