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Demand Generation Lead

Performance MarketingPerformance MarketingFull TimeRemoteTeam 1,001-5,000Since 2005H1B SponsorCompany Site LinkedIn

Location

United States

Posted

58 days ago

Salary

$110K - $140K / year

Bachelor Degree4 yrs expEnglish

Job Description

• Own the campaign calendar across quarters. • Plan, prioritize, and sequence campaigns based on ICP focus, product priorities, sales needs, and market opportunities. • Design and execute targeted campaigns for agencies, developers, and mid-market buyers. • Build ABM-style motions for high-value accounts and segments in partnership with Sales and Marketing. • Lead end-to-end execution of campaigns across paid media, email, content, landing pages, webinars, events, and sales enablement. • Plan and run competitive campaigns that position Pressable clearly against key alternatives. • Partner closely with Sales to ensure campaigns translate into action and help sales teams follow up effectively. • Design campaigns with clear pipeline goals and success metrics. • Manage timelines, dependencies, and stakeholders across multiple concurrent campaigns. • Use AI to accelerate audience research, campaign ideation, creative testing, personalization, and performance analysis.

Job Requirements

Have 4 to 6+ years of experience leading integrated demand generation campaigns in B2B SaaS or a similar environment.
Have built and owned campaign calendars tied directly to pipeline creation and revenue outcomes.
Know how to plan and execute multi-touch campaigns that move buyers through the funnel, from first touch to sales handoff.
Have experience with ABM, vertical campaigns, or sales-aligned demand programs focused on priority accounts or segments.
Are comfortable running competitive and tactical campaigns that support active sales motions in fast-moving markets.
Can manage agencies, timelines, and stakeholders while remaining hands-on in campaign planning and execution.
Thrive in a high-autonomy environment with a strong bias toward shipping campaigns and learning from results.
Actively use AI to improve speed, quality, and scale across campaign planning, creative iteration, and performance insight.

Benefits

Health Benefits for US-based staff (99% Paid Employee Medical, Dental, and Vision).
Matching 401(k) for US-based staff.
Life and Disability Insurance for US-based staff (100% Paid Life, & LTD).
Work from home with home office setup and coworking allowances.
Open vacation policy (no set number of days per year).
Hardware and software, books or conferences that promote continued learning.