• Own the demand generation strategy across all channels, segments, and regions, aligned with company growth targets. • Serve as the senior partner to Sales to ensure alignment on ICP, messaging, target accounts, and cross-channel programs. • Influence GTM strategy and resourcing decisions through ongoing learning and data-backed recommendations. • Architect an integrated demand engine spanning paid media, web, content distribution, events, and ABM programs. • Own the prospect experience strategy, ensuring personalization, relevance, and frictionless progression at every stage. • Lead initiatives to improve qualification, MQA/MQL conversion, and sales follow-up. • Drive a disciplined experimentation program across channels, optimizing for cost efficiency, signal strength, and pipeline conversion. • Continuously identify opportunities to enhance the web experience, content paths, and account-level engagement.