• Own Lyric’s demand generation strategy end-to-end, with a clear focus on top-of-funnel and qualified pipeline creation across industries and buyer personas • Design and execute high-impact ABM programs (0→1 and at scale) targeting Fortune 1000 accounts, including multi-threaded, persona-specific engagement strategies • Partner closely with Sales, Field Marketing, and Marketing Ops to ensure demand programs are tightly aligned with account strategy, territory planning, and sales execution • Establish Lyric as a thought leader in the supply chain technology space through strategic content, targeted industry engagement, and performance-driven website optimization and SEO • Partner with and enable the BDR function to drive measurable pipeline impact through aligned playbooks, qualification frameworks, SLAs, and continuous optimization of outbound motions, messaging, and lead routing • Drive continuous experimentation and optimization across channels (paid, organic, outbound-supported, content-led, partner-driven, etc.) with a strong bias toward efficiency and impact • Define the core frameworks, metrics, and operating cadence for demand generation across the business • Partner with Marketing Ops to guide the design and evolution of the demand tech stack, workflows, and reporting to support scalable growth • Build and scale the Demand Generation function over time, hiring and developing a high-performing team as the business grows