• Driving qualified pipeline and bookings • Orchestrating multi-channel demand programs • Partnering closely with Sales, RevOps, Product Marketing, and Exec Leadership • Building a scalable, data-driven demand motion that supports both mid-market and enterprise retail buyers • Develop and execute the B2B demand generation strategy aligned to revenue targets • Own MQL, SQL, pipeline, and CAC goals • Build programs that support longer enterprise sales cycles and multi-stakeholder buying groups • Translate company objectives into quarterly demand plans and forecasts • Partner deeply with Sales and RevOps on lead quality and routing • Funnel conversion optimization • Account-based motions for strategic retailers • Build enablement feedback loops to continuously improve pipeline quality • Own demand reporting and dashboards (HubSpot, Looker, GA4, attribution tools)