• Lead the development and execution of go-to-market strategies for product launches, updates, and experiments. • Strategically create product messaging and positioning by conducting research and collaborating with senior PMMs, product managers, and general managers. • Create, maintain and update core product marketing collateral, including sales enablement materials, presentations, and internal documentation. • Conduct persona and competitive research to support positioning and sales strategy. • Collaborate with Marketing and Content teams on cross-channel campaigns, educational materials, and lifecycle content. • Track performance of marketing initiatives and report back key learnings to product and marketing teams. • Partner with the Sales and Customer Success teams to understand user pain points and surface feedback into positioning and messaging improvements. • Coordinate logistics and prepare materials for product launches, webinars, and industry events. • Manage internal communication and documentation around product updates. • Pitch in wherever needed to support cross-functional projects and improve marketing effectiveness.