• Manage and optimize paid programs across LinkedIn, Google, syndication, retargeting, and emerging channels. • Use structured metadata and attribution frameworks to track performance across funnel stages. • Build and execute testing strategies across messaging, audiences, and creative to enable scalable learning. • Analyze performance regularly and provide clear recommendations on budget allocation and optimization. • Collaborate with Integrated Campaign Managers to align paid strategy with campaign goals and GTM motions. • Serve as a performance advisor, guiding teams on what’s working, what to adjust, and where to invest. • Partner with Content, Creative, Product Marketing, and Marketing Ops to ensure high-performing assets, clean tracking, and reliable reporting. • Build, launch, and manage campaigns including targeting, creative refreshes, and channel optimization. • Troubleshoot tracking, pixel, and UTM issues to ensure data integrity. • Support broader marketing initiatives during peak campaigns (webinars, events, nurture programs, landing pages, A/B testing). • Step in where needed — demonstrating ownership and a team-first mindset to drive results.