Who we are:

Station A is a technology company reimagining how clean energy is bought and sold. Our distributed team is made up of climate-minded technologists, strategists, and operators committed to making climate action a no-brainer for everyone.

We combine proprietary software with industry expertise to guide commercial real estate owners and operators through their decarbonization journey, starting with evaluation of their portfolios and culminating in transactions through our clean energy marketplace.

About the role:

We are looking for a Marketing Manager to build and scale Station A’s marketing engine. This role sits at the center of how we educate the market, build credibility with enterprise buyers, and support complex deal cycles. You will help translate Station A’s platform, insights, and customer outcomes into clear, compelling narratives, while building the lifecycle and marketing operations foundation that helps buyers move from curiosity to conviction.

Marketing at Station A exists to:

• Create qualified demand where appropriate
• Reinforce credibility and momentum throughout the sales cycle
• Reduce friction in sales conversations
• Ensure prospects encounter consistent, trustworthy Station A messaging whenever they research or validate a decision

This role owns what we say, how we measure engagement, and how marketing supports real go-to-market execution, while working closely with a partner that executes paid media, SEO/AEO, and creative production.

Responsibilities:

• Sales-aligned marketing: Support active and emerging SQLs with content, lifecycle campaigns, and engagement touch points that increase credibility and reduce friction in sales conversations.
• Demand generation (quality-first): Own inbound demand generation with a focus on high-intent MQLs that convert to SQLs, continuously refining qualification and nurture strategies with sales.
• HubSpot ownership: Maintain clean lifecycle definitions, data hygiene, and reporting in HubSpot to ensure marketing activity is measurable, trusted, and aligned with GTM execution.
• Content strategy & creation: Own the editorial calendar and produce clear, high-quality content that translates Station A’s product, marketplace, and execution into buyer-relevant narratives.
• Partner & channel coordination: Leverage our marketing partner to set strategy and priorities for ads, SEO/AEO, retargeting, and creative, ensuring all channels support real sales motions.

To avoid misalignment, this role is explicitly not responsible for:

• Closing deals
• Masking product gaps with messaging
• Optimizing for traffic or engagement without intent
• Chasing MQL volume that creates drag on sales
• Personally running ad accounts or SEO tooling day-to-day

Marketing at Station A exists to create leverage, not noise.