• Support and define commercial standards, performance frameworks, and success metrics that drive consistent brand execution and performance. • Translate brand intent and commercial strategy into measurable performance expectations across the portfolio. • Integrates brand intent and commercial guidance throughout the project lifecycle, from early design through stabilized performance, synthesized into executive-ready insights and recommendations. • Monitor brand and property-level performance trends, identifying commercial, operational, and resourcing gaps that may impact results. • Partner cross-functionally (Brand, Operations, Revenue, Marketing, Development) to align performance priorities, track progress, and drive accountability. • Provide financial planning & analysis (FP&A) support, including building reporting capabilities and establishing new financial and performance processes for new or evolving business segments. • Support the Essentials budget process, including financial assumptions, performance inputs, and post-budget variance analysis. • Deliver regular financial and performance reporting that supports the commercial strategy framework, confirms top priorities, and surfaces emerging focus areas. • Develop financial models and ROI analyses to evaluate brand metrics, commercial initiatives, and investment decisions. • Participate in and provide financial and performance analysis, insights, and recommendations to support ad hoc strategic projects and leadership requests. • Champion the essentials vision and strategic framework with other Hyatt colleagues within the Corporate and regional offices to ensure full support and alignment.